September 15, 2026 · 5 min read
Metrics that actually matter for a digital product
Forget vanity. Watch: click → purchase → completion → refund → referral.
metricssales
The basic funnel
Offer visits, checkout starts, payments, refunds. Without these, you're optimizing blind.
Post-purchase quality
Do they open the PDF? Do they come back asking "what's next?" That's a signal of whether the product delivers on its promise.
A small set > dashboard chaos
5 numbers a week is enough to start. The rest is a distraction.
Ready to make your product?
From idea to ebook, cover and sales plan.